KOBI ISERI
“I began to realize how important it was to be an enthusiast in life... if you are interested in something, no matter what it is, go at it at full speed ahead. Embrace it with both arms, hug it, love it and above all become passionate about it. Lukewarm is no good. Hot is no good either. White hot and passionate is the only thing to be.”
― Roald Dahl,,
ACCREDITED WORK EXAMPLES
Sr. Global Marketing Manager
2019 - 2020
•Content development for go to market consumer, dealer and distributer use
•Create and manage Annual Operating Plan for department advertising buys, consumer activation, trade shows, creative content development, catalog and agency services
•Manage athletes and brand ambassadors to ensure maximization of user generated content
•Collaborate, produce and execute brand photo and video shoot productions
Marketing Manager
2018 - 2019
•Content development for go to market consumer, dealer and distributer use
•Create and manage Annual Operating Plan for department advertising buys, consumer activation, trade shows, creative content development, catalog and agency services
•Manage brand ambassador program to ensure maximization of user generated content
•Collaborate, produce and execute brand photo and video shoot productions
Special Projects Consultant
2017 - 2018
•Created 40 year Suzuki-Yoshimura partnership celebration campaign which was cross promoted through consumers events, advertising, racing activities and dealer promotions
•Developed press intro event for new Burgman 400 scooter to endemic and non endemic media
•Increased content development for Suzuki racing activities and maximized promotion on digital channels and platforms
Global Sr. Marketing Manager
2012 - 2017
•Strategically developed key global marketing messages and assets to help sell in and sell thru business for wholesale dealers and international distributers
•Collaborated with global sales, product design and international marketing teams to create exciting and consistent consumer-driven seasonal marketing campaigns
•Oversaw and enforced brand image through all customer touch points, including all aspects of brand collateral, advertising, website, social media content, consumer events, dealer sales support and corporate partnership programs
•Communicated with domestic and international regional sales and marketing teams to ensure global message was executed properly and accurately
•Established annual marketing goals, KPI’s and department budgets. Managed monthly GL accounts and provided mid-term analysis of budget utilization
•Managed the following facets of advertising: budget planning, media buys, ad calendar, creative development (layout & product focus) and photo and video shoots for mainline and limited-edition product launches
Marketing Analyst Specialist
2010 - 2012
•Performed market research and competitor analysis review for U.S. motorcycle, ATV and watercraft markets
•Recommended and developed visual image selections for global advertisement, public relations and marketing messages
•Followed and tracked current trends within motorcycle industry and created quarterly State of the Industry reports
•Monitored print and digital media for product reviews, racing activities and all other related content for Kawasaki
•Reviewed and documented new competitor products within market place and analyze product shootouts/comparisons/tests
•Produced action and studio photoshoots for Kawasaki products for global use assets
Off-Road Motorcycle Press Relations Coordinator
2007 - 2009
•Improved relationships with endemic motorcycle media to promote Suzuki off-road and motocross motorcycles
•Delivered increased product knowledge and developed marketing messages to social media channels, media outlets, consumers and dealer network
•Coordinated and executed media introductions for new and updated products; Fuel Injected RM-Z450
•Wrote, edited and distributed press releases for racing activities, product promotion and corporate messaging
•Created and implemented promotional events, greatly increasing media exposure of Suzuki products. Ex. Suzuki Oakley Celebrity Ride Day
•Produced content and maintained ASMC media website, intranet website and social media websites